Anand Rathi Private Wealth

Our PW vertical caters to the HNI and UHNI segment vertical where we manage ₹ 38,517 crores in AuM as on 31st December 2022. We commenced activities in Fiscal 2002 as an AMFI registered mutual fund distributor and have evolved into providing, well-researched solutions to our clients by facilitating investments in financial instruments through an objective-driven process. As of December 31st, 2022, our PW vertical caters to 8,202 active client families, serviced by a team of 277 RMs. As on December 31, 2022, 61.2% of our clients have been associated with us for over 3 years, representing 79.2% of our total PW AuM, which shows our strength in the vintage of both clients and their AuM in our business. We are currently present across 15 cities in India, namely, Mumbai, Bengaluru, Delhi, Gurugram, Hyderabad, Kolkata, Chennai, Pune, Chandigarh, Jodhpur, Noida, Vishakhapatnam, Coimbatore, Nagpur and Ahmedabad and we have a representative office in Dubai.

We believe we have achieved a dominant position in the distribution of financial products, with a focus on the growing HNI segment through an uncomplicated, holistic and standardised offering, delivered through an entrepreneurial team of private wealth professionals, known as Relationship Managers ("RMs").

We believe, the HNI segment of clients (i.e., individuals with net worth between ₹ 5 crores to ₹ 50 crores), is an attractive and underserved segment in terms of quality of service and creating a platform to serve this segment is often time consuming and difficult to build. In our experience, Clients belonging to the HNI segment are less price sensitive and appreciate the high quality and personalized services we offer.

Our process driven approach aims to achieve consistent Client outcomes through a standardised investment strategy, augmenting our RM capability. With regards to mutual fund distribution, we have devised in–house methodologies that consider a defined set of parameters for mutual fund selection. Market Linked Debentures (MLDs) form an integral part of our model portfolios enabling more predictable and stable returns, with lower risk as compared to equity investment over a medium to long term period. Our relatively simple product mix of mutual funds and MLDs, further positions us well to capture our target clientele.

As part of our holistic approach to clients, we also facilitate estate planning, succession planning and create wills as part of our core objectives, without charging any cost to our Clients.

We have digitised our operational process, including opening of an account, client approvals and investment transactions and on-boarding process. This has led to cost efficiencies and making execution less cumbersome, more transparent and contributed to the growth of our Company. Our Client engagement and marketing efforts have also significantly converted to digital with a move to a virtual process of meeting clients during the pandemic and conducting official meetings and training with multiple stakeholders. Moving to paperless documentation and operational process coupled with work from home model had fundamentally reduced our operating cost relating to stationery and printing costs, travel, business development and rental expenses.

We have been certified as a 'Great Place to Work', which endorses the culture at our organisation. Internationally, we have been recognised by Asia Money and CFI International in London and Asian Private Banker, Hong Kong.